What’s the most effective way of gaining new, high-quality followers on Instagram? Well, there are plenty of hacks that involve letting a bot build an audience for you. But the problem is you’ll end up with mostly other bots following you. If you want a highly engaged audience of humans, it requires you (the real you) to start engaging and participating in the niche community you are targeting. That means liking other peoples’ photos, leaving thoughtful comments, and following people who match your ideal profile. The more you show up — the more often people see your name — the more likely they will be to check you out and follow you back.
But how do you find the right people to engage with? A good place to start is by targeting your competitor’s followers. If someone follows your rival and finds their content interesting, it’s likely they will also find you interesting. All you need to do is post better content. Scroll through your competitors top performing photos and take note of the people who liked and commented on their posts.
These are your targets. Now, show them some love.