An element of marketing that is criminally overlooked is the power of writing persuasive content. But how to write persuasive content? Well, words aren’t just random fragments of the alphabet thrown together on a page. They are cues. They are triggers for action. And when used correctly, they can transform a “Meh.. whatever, | don’t think that’s for me” into a “Gimme that right now, I want it! Take my money!”
Using high emotion words in your copywriting is crucial to a high conversion rate. And the beauty is it works almost everywhere!
- Landing pages
- Sales pages
It’s not just about the desired action you want the reader to take, but the underlying emotion that drives the action. The goal is to evoke the emotion that will encourage the desired action.
Steps To Write Persuasive Content
But how do you do this? I’ve lined up some tips to help you reach your goal with your next piece of content to turn it into persuasive content. So next time when you start working on your content, try to follow these steps:
- Determine the desired action you want the reader to take (e.g. like, share, subscribe, comment, buy, etc.)
- Identify the underlying emotion associated with the desired action (e.g. curious, inspired, afraid, relaxed, safe, etc.)
- Choose related words and scatter them throughout your content
- Create a list ofdesired actions, accompanying emotions, and related emotional words that you can continually refer to.
Click here immediately to uncover a hidden treasure of a whopping 300+ high emotion power words to skyrocket your conversions!
PS. Make your content even better with the use of those two tips I’ve shared earlier:
Good luck and let me know how it went!