Are you one of those marketers that is always looking for good quality stock photos? You probably found out that services like Shutterstock will costs you an arm and a leg (sometimes even more), for stock photos. Ok, it’s probably cheaper to get your images there than fly across the globe with your photographer to set up professional shoots (but if you do, let me know!).
An alternative is to head over to Google Image Search and try to find yourself some free stock photos. But the problem with those images are that you might run into copyright problems. Also, it’s not easy to get the images in good quality. And using low-quality images for your marketing exposure is the last thing you want, let alone getting sued to take your site and/or contents offline.
Let me introduce you to a service called Unsplash, a 100% free repository for high quality, high-resolution photographs. Yes, you’ve read that right: FREE stock photos! You can even use their inventory for commercial purposes and you don’t even have to credit the photographer — although it’s nice if you do.
Here’s an excerpt from their awesomely unique license:
Unsplash grants you an irrevocable, nonexclusive copyright license to download, copy, modify, distribute, perform, and use photos from Unsplash for free, including for commercial purposes, without permission from or attributing the photographer or Unsplash.
Hard to believe? Just wait until you see their collection! It’s stunning. So, no more snagging photos off Google Images, pretending like you don’t know about IP rights 😉
Unsplash is a great place to find the right image for your next piece of content. Free of charge.
Beware: Don’t Use Cheesy Free Stock Photos!
A great way to ruin your trust, empathy and authority is using cheesy stock photos. Research by MDG Advertising reveals that 67% of online shoppers rated high-quality images as being very important to their purchase decision. This is slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”.
Using ‘real’ photos often gets better results than using cheesy stock photos. Try using real photos on your landing page instead of stock photos as a way to increase your conversions.